I like it when products have a story on the package. I've read the back of our tortilla chips many times. It's a gripping tale:
Finally! Real restaurant style corn tortilla chips!
Lots of chips call themselves "Restaurant Style",
but taste nothing like the chips at your
favorite Mexican restaurant. Tia Rosa Megathin
Tortilla Chips are unique and deliver
real restaurant flavor!
I have to admire the way the Tia Rosa folks have invented a problem that their product solves. I had no idea there were so many chips out there claiming to be restaurant style chips and falling short. Presumably there are people who buy chips, take them home, eat them, conclude they do not taste like the chips in restaurants, and rue that fact. Rue, rue, rue. I picture their faces turning brown. Like a rue.
Before this, I was unaware of the subclass of chips called "restaurant style." I did extensive research (one google request) and there are at least two other brands out there that call themselves "restaurant style chips". I have no idea what that means. I love these Megathin chips (not merely super-thin, they're Megathin!), but they don't say restaurant to me. Restaurants vary; there's no there there -- no consistent goal to aim for.
I also like how their story is center justified. Like a poem.
Warmed up or right out of the bag, Tia Rosa Megathin
Tortilla chips are the restaurant style chip lover's dream come true.
Is that like having the biggest ball of twine in Minnesota? You wanted to have the biggest ball of twine anywhere, but you couldn't compete in the big leagues. But you can darn well be the best in Minnesota.
The bag lists some of the company's other products, including their Megacorn Tortilla Chips. I need to try those. Do they have more corn than other 100% cornmeal chips? Because that would be a feat; I'd pay good money for that.