Chess boxing?

Why is it that no one had told me about chess boxing already?

It's exactly what it sounds like: a combination of chess and boxing. You play a round of chess, then a round of boxing... you can win by checkmate or knockout.

I don't even know if I believe in it. All I have is this Wired article to go on. But I like the geneology of it: someone made it up for a comic book, someone else made it real...

http://www.wired.com/rawfile/2013/03/laurra-pannack-chess-boxers/